5 WAYS YOUR CSR ACTIVITIES CAN FUEL YOUR MARKETING RESEARCH
If your organization is committed to being a good corporate citizen, chances are you are involved in a range of socially responsible activities. These can include environmental protection and preservation, corporate giving, supporting and strengthening communities, influencing public policy, establishing leading employment practices and even ensuring that your products or services are designed with social responsibility in mind.
You are doing all these great things because they are the right thing to do and we applaud you. Plus, with careful planning and legwork, it just makes sense to extract the most marketing value from your CSR activities.
This white paper will teach you:
• How to select a focus
• How to weave CSR into your marketing and communications strategy
• How to talk about corporate social responsibility
• How to leverage your employees and sales networks
• How to tap into opportunities for added marketing value