Non-profits often contact me when their communications efforts no longer produce satisfactory results. They can struggle to evaluate their communications investments, innovate, and improve. A quick communications audit can highlight where teams may have fallen into a communications rut, providing a fresh perspective on how to optimize resource allocations to maximize impact. We can all get […]
Having a communications plan that’s well shared and understood is one of the keys to smooth implementation – but often teams with solid plans are still surprised by obstacles that surface. Marketing communications plans are innovative – adapting to changes in technology, channels, market conditions, and donor expectations – but changes to trusted and familiar […]
“Everything you do or say is public relations.” Great public relations is invaluable, more than just words on company letterhead or website.
Today’s marketers employ a mix of media for promotion, which fall into one of the three following categories: owned media, paid media and earned media.