About a year ago in this space, I considered the waning year and what might be in store for us in 2017. It feels like we blinked and ended up right where we began only with another trip around the sun under our belts. My feelings then were pretty much the same as they are now. […]
Perhaps it’s fear. Perhaps it’s ignorance. Perhaps it’s a bit of both that causes many people to offer up a half-hearted joke about forgetfulness when I tell them about our campaign for the Alzheimer Society of Canada. The campaign is live now, throughout January, which is Alzheimer’s Awareness Month. The jokes are a predictable but […]
Non-profits often contact me when their communications efforts no longer produce satisfactory results. They can struggle to evaluate their communications investments, innovate, and improve. A quick communications audit can highlight where teams may have fallen into a communications rut, providing a fresh perspective on how to optimize resource allocations to maximize impact. We can all get […]
Having a communications plan that’s well shared and understood is one of the keys to smooth implementation – but often teams with solid plans are still surprised by obstacles that surface. Marketing communications plans are innovative – adapting to changes in technology, channels, market conditions, and donor expectations – but changes to trusted and familiar […]
“Everything you do or say is public relations.” Great public relations is invaluable, more than just words on company letterhead or website.
Today’s marketers employ a mix of media for promotion, which fall into one of the three following categories: owned media, paid media and earned media.