Having a communications plan that’s well shared and understood is one of the keys to smooth implementation – but often teams with solid plans are still surprised by obstacles that surface. Marketing communications plans are innovative – adapting to changes in technology, channels, market conditions, and donor expectations – but changes to trusted and familiar […]
“Everything you do or say is public relations.” Great public relations is invaluable, more than just words on company letterhead or website.
Press releases they remain a frequently employed marketing tactic, particularly in the enterprise space.
Today’s marketers employ a mix of media for promotion, which fall into one of the three following categories: owned media, paid media and earned media.