Last month, I attended the third annual Global Public Relations Summit. The two-day conference brought together remarkable speakers and some of the brightest minds in communications. We discussed trends in public relations, social media, and crisis management. I’ve pulled together my top takeaways so that regardless of your role or industry, you can use them […]
Running a digital marketing campaign as part of your marketing mix is challenging and time consuming. When done right, it has the potential to be a powerful tool. Keep these three important factors in mind when working on your next campaign.
Today’s marketers employ a mix of media for promotion, which fall into one of the three following categories: owned media, paid media and earned media.