Having a communications plan that’s well shared and understood is one of the keys to smooth implementation – but often teams with solid plans are still surprised by obstacles that surface. Marketing communications plans are innovative – adapting to changes in technology, channels, market conditions, and donor expectations – but changes to trusted and familiar […]
As a full-service marketing and communications agency in the social profit sector, we work with many charities, non-profits, and social enterprises. We’re no strangers to national federations and how to manage the opportunities and challenges they encounter when it comes to marketing, communications, and coast-to-coast fundraising. What’s a federation anyway? A federation is an organization with […]
There are numerous qualitative and quantitative reasons for starting a blog. The key is to maintain steady stream of quality content relevant to the brand.
Asking customers for feedback, and providing an easy way for them to respond, empowers them and can improve your customer relationship.
Product placement with big-budget Hollywood movies,well-known luxury brands like Aston Martin and BMW, but smaller brands can still employ a strategy.
Here are proven strategies that were used by famous CEOs like Steve Jobs of Apple and David Packard of Hewlett Packard to drive their companies to dominance.
Customers respond based on what they see, read, and hear. Marketing is no longer a monologue. It’s a continuous dialogue between brand and consumer.
Influencers are a social economy who have earned the goodwill of their community; they earn sponsorships and tasked with delivering the brand’s message.