Business blogs are an extremely important component in online marketing.Here are the four general areas to consider when creating content for your blog.
There are numerous qualitative and quantitative reasons for starting a blog. The key is to maintain steady stream of quality content relevant to the brand.
Print your homepage (or your brochure or your advertisement or anything else that has a lot of words on it). Now get out a highlighter and get to work. Highlight every acronym or industry/company specific word. How did you do? Your communications should speak effectively to somebody who knows nothing about your industry, business or […]
Before you jump into printing hundreds of brochures or spending money on advertising, know your goals. First, what business goals do you hope to achieve – are they linked to revenue, profitability, growth, new customers? Next, establish the precise role your marketing activities play in the attainment of these business goals. Drive inbound leads? Raise […]
When speaking to your target, try to connect on an emotional level. Rational benefits are easy for your competitors to duplicate. A strong emotionally driven buyer will remain loyal even during difficult times. Connecting on an emotional level means understanding how you make your customers feel. Safe? Confident? Happy? Calm? Joyful? Think feelings not features.
Jot down the top three reasons your customer or prospect visits your website. Now check your homepage. Can they easily find what they are looking for? Does your homepage speak in their language? Is the aesthetic pleasing and welcoming to your visitors? Can they understand how you will fit into their world? If your homepage […]
What is this Twitter thing anyway? Does anybody really use it? What on earth would I use it for? The easiest way to get started with Twitter is by listening. Search on Twitter for words and phrases related to your business. Identify who is talking about these topics. Follow them. Search for people on Twitter […]
It is easy to define your target market too broadly. After all, who WOULDN’T want to use your product or service? With a limited marketing budget, your dollars will work a lot harder if you focus your tactics on a very specific type of customer, your ideal customer. This goes beyond age, gender and income level […]