Once upon a time, the good folks at non-profits relied heavily on grassroots marketing tactics like going door-to-door, organizing community rallies, raising their voice through megaphones and touring neighbourhoods with flyers and posters to garner support for a cause. Luckily, times have changed and while meeting people face-to-face is still arguably the best way to […]
Earlier this year, we hosted a Federation Leaders’ Knowledge Exchange. It was a great night of valuable conversations and insights from key leaders of federated non-profits (these are non-profits with national, provincial and/or local offices, each operating as separate legal entities but most commonly under one brand/banner). Leading up to the event, we asked each […]
What a wonderful time of year. As our American friends finish celebrating Thanksgiving with their loved ones and counting their blessings, retailers kick-off the holiday shopping blitz with Black Friday and Cyber Monday. The attitude of gratitude quickly dissipates as videos emerge of people getting trampled while rushing to save big on electronics and home […]
Non-profits often contact me when their communications efforts no longer produce satisfactory results. They can struggle to evaluate their communications investments, innovate, and improve. A quick communications audit can highlight where teams may have fallen into a communications rut, providing a fresh perspective on how to optimize resource allocations to maximize impact. We can all get […]
Having a communications plan that’s well shared and understood is one of the keys to smooth implementation – but often teams with solid plans are still surprised by obstacles that surface. Marketing communications plans are innovative – adapting to changes in technology, channels, market conditions, and donor expectations – but changes to trusted and familiar […]
Here are my top 5 favourite points that Rory Green made about effective ways to talk to donors at the Association of Fundraising Professionals (AFP) event.
Listened to an exciting panel speak about their experiences engaging and retaining emerging philanthropic leaders. Some of are challenge to pin down.