Once upon a time, the good folks at non-profits relied heavily on grassroots marketing tactics like going door-to-door, organizing community rallies, raising their voice through megaphones and touring neighbourhoods with flyers and posters to garner support for a cause. Luckily, times have changed and while meeting people face-to-face is still arguably the best way to […]
Earlier this year, we hosted a Federation Leaders’ Knowledge Exchange. It was a great night of valuable conversations and insights from key leaders of federated non-profits (these are non-profits with national, provincial and/or local offices, each operating as separate legal entities but most commonly under one brand/banner). Leading up to the event, we asked each […]
Great news, our Ramp spotlight is back! We know you missed us, so we’re giving you a chance to catch up with the Ramp team and get to know us a little better. Next up we’re speaking with our extremely interesting and talented creative director, David Brouitt. Here’s what we found out about David: Where […]
As the president and founder of Ramp, I often attend a lot of networking events. What I don’t often do is attend business events on the weekend. However, when I heard that a group of entrepreneurs, business leaders, and change agents were gathering on a Saturday to learn about how to make the world a […]
Non-profits often contact me when their communications efforts no longer produce satisfactory results. They can struggle to evaluate their communications investments, innovate, and improve. A quick communications audit can highlight where teams may have fallen into a communications rut, providing a fresh perspective on how to optimize resource allocations to maximize impact. We can all get […]
Having a communications plan that’s well shared and understood is one of the keys to smooth implementation – but often teams with solid plans are still surprised by obstacles that surface. Marketing communications plans are innovative – adapting to changes in technology, channels, market conditions, and donor expectations – but changes to trusted and familiar […]
Running a digital marketing campaign as part of your marketing mix is challenging and time consuming. When done right, it has the potential to be a powerful tool. Keep these three important factors in mind when working on your next campaign.
They say that there are two sides to every story. According to Russel Working, in marketing there are four unique storytelling trends that you can use to market your brand.
Print your homepage (or your brochure or your advertisement or anything else that has a lot of words on it). Now get out a highlighter and get to work. Highlight every acronym or industry/company specific word. How did you do? Your communications should speak effectively to somebody who knows nothing about your industry, business or […]