They say that there are two sides to every story. According to Russel Working, in marketing there are four unique storytelling trends that you can use to market your brand.
A customer’s first experience with a product is through imagery, so hiring a professional photographer is the wisest choice when it comes to the shot.
In-store signage not only attracts customers, it also provides the a way for them to navigate within the store itself – just like they do online.
When speaking to your target, try to connect on an emotional level. Rational benefits are easy for your competitors to duplicate. A strong emotionally driven buyer will remain loyal even during difficult times. Connecting on an emotional level means understanding how you make your customers feel. Safe? Confident? Happy? Calm? Joyful? Think feelings not features.