Shock & Awe & Hey, That’s Cool Guerrilla Marketing

Guerrilla marketing can lead to big results on a little budget, but it takes planning and precise execution to be successful. Feed SA, non-profit fighting hunger and poverty in Africa, placed an image of a needy child inside grocery store shopping carts. Each time a customer placed a food item in the cart, they were met with the hungry stare of a poverty-stricken child. A text ad as also placed on the cart handle with a link to the website with more information and a donation form.

Unlike traditional marketing, the Guerrilla approach takes people by surprise, presenting your message in a place and way in which consumers least expect it. Guerrilla marketing transforms overlooked, ignored or commonplace element in in our day-to-day routines into communications that are clever, amusing, insightful, shocking, or thought-provoking.

If you’re consider guerrilla marketing to promote your business, check out some of the recently popular guerrilla marketing ideas and this list of low-budget guerrilla marketing examples.