Classic Circus meets the gritty elegance of Moulin Rouge. The POGO Gala is a longstanding event running in Toronto to raise funds to support children and families of children with cancer all across Ontario. With a new Chief Development Officer at the helm, POGO wanted to re-imagine the event to create a truly immersive and engaging event experience for patrons. Our work included strategy, creative direction and design of all event materials, including: sponsorship proposal, invitation, posters, promotional graphics, website, as well as a social media plan. This included an interactive Twitter screen at the event featuring live tweets and providing sponsorship recognition.
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