MAYBE 2016 JUST NEEDS A GOOD PUBLICIST
I feel guilty.
I had a pretty good year. Sure it was against a backdrop of some pretty horrific / absurd / jaw-dropping (choose your most appropriate adjective) news. But on the whole my year was actually kind of swell.
Ramp Communications continues to boom, doing great work in the non-profit sector, helping charities and good causes make positive social change. Along with our cherished ongoing client relationships, we teamed-up with new friends from remarkable organizations like Daily Bread Food Bank, ALS Canada, and the Canadian Association for Suicide Prevention.
It occurs to me that it might be better to consider 2016 in the context of one’s individual life, rather than focusing on the news and social media noise that berates us in our every waking moment. Why? Because it’s all so amplified and out of whack with our day to day lives.
For example, Donald Trump is going to be President, but on a more local level, we got our B Corp Certification. Which will matter more to us in the long run? Hard to say, but B Corp is for life, while squirrel hair is four years – eight years tops.
Was the dress blue or was it gold? Right now that’s not what you should be worried about. Wanna know what you SHOULD be worried about? It’s this: that dress thing didn’t even happen in 2016. It was February 2015! My point is… tick tock. Time is flying. Seize the day.
This year, the In Memoriam feature is the thing that will make the Oscars run long. So many beloved people gone. From Alan Thicke to Zsa Zsa Gabor and every letter in between, this year seemed exceptionally filled with famous people passing on. If nothing else, 2016 should help us take stock; hug your kids, call your mom.
Here’s the thing.
The planet was a tough place in 2016. But it’s always been that way. At Ramp, we’re a team of “Glass Half Full’ personalities (and at that it’s clean, fresh drinking water, by the way). It takes an optimistic approach to be authentically dedicated to having a positive impact on the world.
It seems that when we consider our blessings, we realize that no matter how tough the world may be, we’re in it together. It’s ok to ask for help and it’s equally ok to lend a hand.
So take stock, and take heart. We’re about to be rewarded for our patience with a fresh 365. Make them count.