Mental Health Week
CMHA wanted to have a bigger impact for mental health week and develop a campaign that would encourage CMHA involvement at the local level. An innovative social media campaign and a provocative call to action helped to make the annual Mental Health Week a huge success. We aked people to “GET LOUD” during Mental Health Week. By speaking up to help end the stigma surrounding mental illness people were encouraged to become part of a movement that continues to grow. One in 5 Canadians are effected my mental illness, and CMHA strives to educate and innovate, with services in branches across Canada.