HAPPY CANADA DAY: WHAT IT MEANS TO BE A CANADIAN BRAND, EH?
Canada Day is here and with all of the debates, discussions, and controversy surrounding our country’s upcoming birthday, we’re taking some time to reflect on what it means to be a truly Canadian brand.
Doing business in a country with the second largest landmass in the world has its perks and we’re pretty keen on poutine, maple syrup, and butter tarts too.
But at Ramp, we know there’s more to being Canadian than being polite about our love for Tim Hortons, hockey, The Tragically Hip, and Justin Bieber (sorry, not sorry). Our team had a few things to say about what makes us proud to sing “O Canada” and bear the maple flag.
Here’s why Ramp is proud to be Canadian, eh?
“The world simply loves us. While traveling overseas, an older tourist approached me and asked me to watch her luggage while she ran into the bathroom. I didn’t quite understand why she asked me, she simply pointed at the Canadian flag on my t-shirt and said: Aren’t you Canadian? Canadians are the nicest people on the planet, I can totally trust you.”
– Doug Harrison (Director of Client Services)
“I am a first generation Canadian and I am so happy that my grandparents immigrated along with my parents to Canada – the land of opportunity. They had to leave behind their extended families and everything they had ever known but they sought a better life for their children and found that here in Canada. I’m proud to be Canadian because our country takes care of its people; Canada continues to find and create opportunities for its citizens and new immigrants, just as they did for my grandparents. I feel lucky to live in a liberal society with excellent rights and freedoms, access to healthcare and education and where you can marry who you love. Proud does not begin to describe my feelings about being Canadian. I love my country!”
– Lisa LeBeer (Office Admin.)
“One of the things I love most about Canada is our tolerance, acceptance, and inclusiveness. When other parts of the world were shutting their doors to Syrian refugees, we were opening ours up. And gay marriage? Legal since 2005. This year Canada passed Bill C-16 with protects the rights of transgender Canadians. I’m hopeful that as a country we will continue to embrace these kinds of protections for everyone.”
– Sheree Stephenson (Art Director)
“My parents immigrated here from Ukraine, which was part of the USSR at the time. Hearing about the hardships they faced taught me how lucky I am to be the firstborn Canadian in my family. Anytime I meet a traveler, they can’t help but gush over how nice and open-minded Canadians are. We are privileged to live in a safe space where we can be ourselves fearlessly. I don’t take our access to healthcare, education, and social services for granted and we also have some of the most beautiful landscapes and natural wonders in the world. However, what really stands out for me is how truly cultured and cosmopolitan we are. We are blessed with so many talented artists, musicians, chefs, winemakers, entertainers, and activists fighting for the social good. I couldn’t imagine living anywhere else.”
– Jennifer Paukman (Account Exec. & Social Media Strategist)
“Canada is far from perfect; we have some very dark moments in our past (and present), but we also have a rich history of bravery and valour. We have a charitable spirit. And we face up to those darker issues (even if it does take too long sometimes) and at least TRY to make things right as best we can. I like the stereotype that seems to exist abroad that we are polite. Mom taught me to hold the door for the next person coming along. I won the lottery being born in this country to amazing, loving parents. Oh and also, any country that produces Terry Fox is pretty swell in my books.”
– David Brouitt (Creative Director)
“Kind and Generous by Natalie Merchant is one of my favourite songs. I think that song title perfectly sums up why I love Canada. The uniqueness of Canadian communities has never ceased to amaze me as I’ve had the opportunity to travel coast to coast for short periods of time. But beyond our breathtaking landscapes and geography is the incredible diversity of the people of Canada. I’ve had the experience of living in both one of our smaller towns in Canada and our largest, which is home now. Each community is unique but my experience has been that shared values of kindness, generosity, and inclusion are the norm. There are genuinely nice people wherever you turn.”
– Shelley Mayer (President)
To our team, being Canadian means contributing to a culture of diversity, inclusion, and multiculturalism.
Being home to more than 200 ethnicities means that Canadians have varied perspectives, different backgrounds, customs, and cultures. We have a diverse way of thinking and it’s this diversity of thought that creates a catalyst for growth, innovation, and collaboration in our organizations. It improves our quality of life and the way we do business, helping us think differently, fuel creativity, and foster problem-solving.
This Canada Day, let’s all take a moment to celebrate the diversity of thought that makes this country wonderful. Think about how far we’ve come and what still needs to be done to make Canada the best country in the world.
Are you proud to be Canadian? We’d love to hear your story, share your perspective in the comments.