“Let’s make a viral campaign,” “An event! We’ll stage an event!” If you’ve ever caught yourself making statements like that, read on. There are two critical errors we consistently encounter when we are contacted by prospective clients looking for advice on their marketing. The first is that they approach a marketing problem with a tactic, […]
SEX, DRUGS, ROCK & ROLL, MENTAL HEALTH, CANADIAN ARTISTS, A POLARIZED COUNTRY, AND SENATOR AL FRANKEN.
At about the time we were landing in Washington on June 14, a gunman was opening fire on a local baseball field where some politicians were practicing for a charity baseball game. These events would colour the narrative for the next three days of the Mental Health America conference we were attending. Shelley and I […]
A lot of what we do as a creative agency is ask “what if?” The answer often comes back in the form of a hybrid solution; we mash up two or more notions that are unrelated and come up with something new. I guess it’s that mind set that got me thinking about what our […]
Our core values play a prominent role in the conversations we have with our clients, particularly when we are in the “getting to know you” stage. We worked diligently to establish our core values and continue to make sure that we live by them every day. If you don’t have them by the way, or […]
5 TIPS TO CREATING A CONNECTION Your cause, foundation, or charity exists to make a difference in the world, and the effect you have on the lives of the people you help is a source of inspiration. Tapping into it, and telling their stories in a way that captivates, can be a vital element in […]
Even my deodorant is lying to me. It does the job it’s supposed to, don’t get me wrong. At least I haven’t had too many complaints from the people around me, but I know it’s lying to me every morning. Maybe misdirects is a better way of putting it, but its intent to mislead is […]
According to Wikipedia, New Year’s Resolutions have their origins in ancient Babylonia. Since this piece is all about trying to keep resolutions, it seems a shame that I’ve already broken mine, which was to stop using Wiki as my point of reference. Maybe we can learn from this.
I feel guilty. I had a pretty good year. Sure it was against a backdrop of some pretty horrific / absurd / jaw-dropping (choose your most appropriate adjective) news. But on the whole my year was actually kind of swell. Ramp Communications continues to boom, doing great work in the non-profit sector, helping charities and […]
I’m writing this on a dingy Thursday afternoon, a perfect lead-in to Black Friday, which is just a few short hours away. Having just made the fatal error of Googling “Black Friday sales” I now realize that my Facebook feed will be slammed with offers of electronics, personal grooming devices maybe, and furniture. It’s inescapable, crass, […]
I get a welcome visitor in my inbox once a week at random times. Now, I fully realize that most people’s work email is so jam-packed that the thought of even ONE more is enough to make them throw their laptop out the window. Still, the brief interruption from something called Officevibe is both a […]