Engineers are behind everything! And when OSPE needed to drive membership we used this insight to showcase how important engineers are and the vital role that OSPE plays in supporting the work of engineers in Ontario. In essence, OPSE takes care of the career-building, business supporting elements of life as a professional engineer so they can concentrate on changing the world. We featured some exceptional OPSE members – engineers doing remarkable things every day to make Ontario work – and targeted engineers with the invitation to “Go ahead. Change the world. We’ve got your back”. The call to action was to visit a dedicated microsite where they could learn more about the featured engineers and learn more about how OSPE supports its members. To punctuate the message we created the tagline “Behind Every Great Engineer” further supporting the idea that OSPE is dedicated to their success.
Campaign – Website – Social Media