HERE’S TO A FRESH 365
About a year ago in this space, I considered the waning year and what might be in store for us in 2017. It feels like we blinked and ended up right where we began only with another trip around the sun under our belts.
My feelings then were pretty much the same as they are now.
In essence, the world at large is weird and troubling, and it is up to individuals to make whatever positive difference they can to try and fight the tide of political instability, intolerance, and inequality.
So, while there are many forces at play that try to derail progress, there are also fierce proponents of change for the greater good, and we get to work with some of the best of them every day.
It’s been another stellar year here at Ramp where we continue to provide strategic marketing solutions to not-for-profit clients here in Toronto and internationally. Our boutique structure allows us to be both nimble and highly effective for a select roster of wonderful clients.
HIGHLIGHTS FROM 2017
Along with the day-to-day job of building strategies and launching campaigns, the year was filled with opportunities for thought-leadership in the not for profit sector, shared experiences with like-minded organizations, and more.
Mental Health America Conference
In June, our President Shelley Mayer and I were invited to speak at the Mental Health America Annual Conference in Washington, DC. The theme for the conference was Sex, Drugs, and Rock & Roll, and it examined mental health and addiction through that lens. Our session was an exploration of how Canadian artists and musicians are working to smash the stigma associated with mental health in Canada. The attendees – predominantly American – came away with a newfound perspective on what is happening north of the border and how they might use this knowledge in their local initiatives. They even provided some much-appreciated feedback: “Wanted it to be longer! Bring them back. Shelley and David have lots of great info to share. We in the US can learn a lot from Canada”. Contact us for more information on how this session could be useful for your organization.
B Corp recognition
In September, we were thrilled to be recognized by 2017’s Best for the World awards, as one of the top B Corporations in the world based on our positive impact on employees. “We’ve been working hard since the inception of Ramp to create a positive workplace culture that truly inspires our team to bring their full talent and passion to work every day,” says Shelley Mayer. “Our core values of integrity, passion, creativity, collaboration, accountability, thoughtfulness, and growth are the foundation of this success.”
Adobe Social Love
It was great fun to see Adobe InDesign take note of our work on the Habitat for Humanity Annual Report. They tweeted out some love for our application of their InDesign Publish Online tool. It’s a great illustration of how our team of strategists and creatives stay on top of trends and technologies to help our clients achieve the highest impact with their important messages.
Top Ten Blogs
Number 8 on the list, number 1 in your heart. Our guest blog Branding Your Cause: 7 Keys To Recognition And Results was showcased in Imagine Canada’s Top 10 most read blogs of the year.
Lunching and learning about the language of inclusivity
Lunch and learns are a regular staple here at Ramp. Sometimes it’s a person on the team that shares some wisdom, and sometimes we gain expertise from outside sources. Recently we invited The 519 – an organization that supports the LGBTQ community – to provide us with knowledge about how to foster inclusive environments that are welcoming for members of the LGBTQ community in the language we use in our day to day lives and in our work. This training session helped underscore the importance of understanding the value of words while continuing to strive for respect in the workplace and beyond.
Top 40 under 40!
Jennifer Paukman, our social media strategist, and account executive is also an established PR professional. She was recognized as one of PR in Canada’s Top 40 under 40 this year. The award gives credit to the best minds in public relations across the country and awardees are selected for their efforts, accomplishments, and impact. It’s a great reflection of her work accomplishments and volunteer work in the industry.
Lending our marketing expertise to some bright new entrepreneurs
Pitches and passion ruled the day when we took part in Growth Accelerator program at Futurpreneur. Ramp offered up a $10,000 marketing services prize to the most effective entrepreneur’s pitch; a sort of Dragon’s Den without the bright lights and makeup. The presenters were all dynamic and effective, each with their own unique and original ideas for new ventures. We selected Wully Outerwear because of the quality of their pitch, and their ethical approach to business, in particular, their position on the treatment of animals and commitment to creating local jobs in Canada.
And best of all
Kelsey Blake our designer returned to us this fall after a year of maternity leave with the cute and cuddly Quinn. Having such an amazing and talented team assembled together at our offices at Queen and River – supported by a network of creative suppliers that include photographers, illustrators, videographers, and more – allows us to provide work that breaks through for our clients.
To our new friends, thank you for becoming part of Ramp this year, and to our legacy clients thank you for your ongoing partnerships. Here’s to 2018.